Story: Lectra & Walter Wilhelm Associates (WWA) Renew Their Global Partnership

PARIS — January eighteen, 2012 — Lectra, the world leader in built-in technological innovation remedies dedicated to
industries making use of smooth supplies — textiles, leather, industrial fabrics and composite materials —
is happy to announce the renewal of its worldwide partnership with Walter Wilhelm Associates (WWA)
for a 3 12 months interval.

“Our customers in the fashion planet are progressively aware of the strategic importance PLM
performs and the quick advantages a trend and apparel-certain remedy can carry to their
development process. It is also critically crucial to locate a partner who grasps the subtleties of
this sector. With shut to forty years of experience and countless engineering implementation
initiatives among us, Lectra and WWA the two understand the economic realities and problems special to
fashion organizations. Lectra’s energy — and the energy of our partnership with Walter Wilhelm
Associates — lies in an exhaustive understanding of the projects vital to apparel development, from
style via solution improvement and creation,” explains Daniel Harari, Lectra CEO.

Initiated in February 2009, this partnership and its renewal signify how nicely aligned the
Lectra and WWA teams are. In an more and more mature market place focused on attaining greater
profitability and lowering time to market place, Lectra and WWA have been able to effectively full a
assortment of PLM initiatives, thank you to their blended knowledge in vogue.

Lectra Trend PLM is the only style-certain PLM resolution on the market place. It moyen
conduite instruments this sort of as adaptable workflow and sourcing capabilities, tailored to the requirements of the
style sector, with apps and features particular to work roles discovered in the style industry,
these kinds of as textile and trend design and style and product improvement. The arrival of this break-by way of
technologies in right now’s economic climate offers an option for apparel businesses to appear at how they do
organization, re-assess their priorities and, really merely, enhance how they make what they offer.

“Deploying PLM in an unstable financial context demands quick implementation — usually in no
more than 6 months. At every phase of assortment advancement, trend companies want rapid
evidence of challenging and soft ROI, irrespective of regardless of whether venture implementation is total. This agile
way of doing work requires knowledgeable method evaluation dependent on business expectations and finest
procedures, which Lectra Vogue PLM incorporates. Thank you to their respective market expertise,
Lectra and WWA professionals master this methodology,” explains Walter Wilhelm, founder and CEO of Walter
Wilhelm Associates.

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