Story: DEFLEXION™ Technology From Dow Corning Launches New Footwear Material

MIDLAND, Mich. — January 23, 2012 — DEFLEXION™ brand name from Dow Corning, a international chief in
silicone-based technologies, announced the kick off of their new footwear substance. The patent-pending
silicone-primarily based influence protection textile can now be included into a variety of footwear to
efficiently distribute and reduce peak plantar pressures delivering ease and comfort and cushioning in a thin
and lightweight sort.

By getting rid of stress from vulnerable regions, insoles built with DEFLEXION™ technologies supply
the person with further comfort and ease and enhanced cushioning. “High plantar foot strain is a
considerable factor in many sorts of reduced limb injury,” stated Andrew James, Medical Director at ACE
Ft in Motion, who joined the investigation to implement DEFLEXION™ supplies into shoe insoles.
“Podiatrists are usually requested to provide a means of reducing the pressures under the foot.
DEFLEXION™ technological innovation is, to date, the most effective materials I have used for this goal.”

DEFLEXION™ insole technology will be launched at the ISPO Munich conference at the New Munich
Trade Fair Centre in Germany January 29 to February 1, 2012. James will be existing on Sunday,
January 29 and Monday, January thirty when he will be delivering foot scans and the option to
knowledge DEFLEXION™ insole technologies in your footwear. He will be supplying presentations on the
rewards of DEFLEXION™ footwear engineering on Sunday, January 29 at 2 p.m. and Monday, January 30
at 2 p.m.

The DEFLEXION™ manufacturer booth will be found in Corridor C2, stand C631 cease by to check out and understand
a lot more about the new DEFLEXION™ footwear technological innovation and impact safety supplies.

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